I know better than anyone what it’s like to dedicate time, money and emotional energy in the pursuit of clear, glowing skin and I also know the frustrations when those efforts can sometimes seem hopeless. It can seem that we are on a never ending pursuit to find the ‘perfect’ product, whether it be one that gives as that ever sought-after ‘glow’ or the one that is going to sort out our skin issues without a dozen others cropping up because of it! One thing is for sure though, we all deserve to be happy with what we see looking back at us in the mirror. For many of us, the last line of defence for beautiful looking skin is our makeup. Whether it be that blemish, an uneven skin tone or simply the desire to have that flawless and fresh look when we leave the house, it’s our makeup that we hope we can rely on. That’s why myself, and countless other women around the world have turned to natural and organic cosmetics.

INIKA Application

In this day and age we have an abundance of information at our hands and many of you wouldn’t have failed to notice the increasing and wonderfully infectious trend towards nourishment (both inside and out!). Another positive change that seems to be gaining traction is the trend towards low-toxin living and the increased awareness of all the bad stuff we don’t want in our lives! When people start to educate themselves about the dangers of their standard cosmetics (EVEN the pricey ones!) they don’t ever seem to turn back. How could you? When you find out that you are knowingly damaging your skin by exposing it to the toxins in your cosmetics it’s something that you want to put a stop to. ASAP.

Today I am going to talk about some of the nasties that are in many of our cosmetics and also why turning to natural and organic makeup is the solution!

Synthetic Chemicals and Toxins in Cosmetics. The bad stuff that we need to kiss goodbye!

Decades ago, the world fell in love with chemicals. Our synthetic concoctions seemed to make life so much easier! From preserving things like food and cosmetics, to making our cleaning products (hygiene and household!) more efficient. At the time the chemical world began to boom there wasn’t any evidence to suggest that perhaps we were taking things a little too far and treating these new substances a little recklessly. To add to the problem, regulation of these substances was, and for the most part still is, non-existent. It’s an alarming thought to have that we can’t trust the industry with our health. At the end of the day profit has taken top priority. Many of us, who haven’t considered these things, are living in a toxic environment and are exposing ourselves to hundreds, if not thousands, of poisons, carcinogens and other nasty things EVERY DAY! So what’s in our makeup? Our skin is the largest organ in our body and absorbs virtually EVERYTHING it is exposed to. So why is that we can be so thoughtless when thinking about what’s actually in our cosmetics? To avoid toxic chemicals in our makeup there are several things that we have to look out for:


Found in shampoos, facial cleansers, body washes and deodorants. These nasty substances are responsible for keeping the shelf life of our products long and high. They prevent growth of mould, yeast and the other yucky things we don’t want to be putting on our bodies or face at all. In reality it’s the parabens that we should be worried about…Parabens mimic estrogen in the body and have been found to assist in the growth and spread of breast cancer cells (Byford, 2002). Scary stuff. So go Paraben-free.

Propylene Glycol

Found in moisturisers, sunscreen, makeup products, conditioners, shampoo and hair sprays. This is a type of alcohol which penetrates the skin under the proviso of being a ‘skin-conditioning’ agent. It is known to be linked to skin irritation and is said to have a high-allergy rate! Any nasty skin irritations? Propylene Glycol could be the cause.


Found in nail polishes, perfumes, hair sprays and ‘lotions’. Phthalates are added to fragrances and can be very hard to find in the ‘ingredients list’ of your products. Similar to Parabens, Phthalates are known to be hormone disruptors and have been linked to increased risk of breast cancer (Hsieh, 2012), early on-set puberty in girls (Chou, 2009), and reproductive birth defects in both men and women. Changes that little ‘spritz’ of perfume in the morning huh?

Synthetic colours and frangrances

Found in skincare products, perfumes, colognes and hygiene products. Oh the sweet, sweet colour and smell of our favourite products make it so easy to lather our skin and hair in them! Right? Wrong. These particularly nasty additives are amongst the most difficult to detect in the list of ingredients. This is because the term ‘fragrance’ covers a whole of host of nasty chemicals – many of which can be responsible for skin irritations, respiratory disease and also the development of cancer.


INIKA - Healthy is Beautiful

A key part of this journey for me is INIKA cosmetics and before I tell you why, let’s take a look at thier impressive list of credentials:

  • Free from synthetic chemicals
  • Australian Certified Organic
  • Australian Certified Halal                                                            
  • 100% Vegan
  • Eco-sustainable
  • Cruelty free
  • Australian made and owned

I have been through a thousand different products in my time. We’ve all been through that cake-face stage where we lather on the foundation at home and then as soon as we get into natural light we realise the morbid truth. Natural light huh? It used to be my enemy. Since switching to natural and organic cosmetics I no longer dread the moment of changing light and seeing how my makeup ACTUALLY looks outside the confines of my dimly lit bedroom. Generally my skin is quite oily and prone to breakouts and in the past I’ve absolutely detested a full coverage! It used to make me feel clogged up and I was always paranoid about causing more blemishes. I can happily say that since switching to INIKA that is no longer the case.

I start out with the smooth and light primer and work my way up from there. The variety that INIKA provides gives you the option for that heavier, evening look or alternatively that light and fresh everyday coverage. Regardless of the look I’m going for I know that up close I’m going to look just how I want. I wear the loose mineral powder as my top layer and I find it gives me a long lasting, subtle ‘shine’ so to speak. We’re not talking that oily, greasy look that you can so easily get with powders (and liquids) after a few hours of normal activity and perspiration. In fact since making the switch I have never received so many compliments on my skin!! I’m also quite paranoid about sun-damage and premature aging yada yada, so I was pleasantly surprised to find that my mineral powder has SPF, which prevents my skin from burning and drying out throughout the day (which can in turn cause excessive oil later down the track). In addition to this if I do have an active breakout or a hormonal bout of oiliness none of the INIKA products actually block my pores or exacerbate the problem!

For those of you on the other end of the spectrum with skin-dryness (and things such as pigmentation or an uneven skin-tone) INIKA is full of essential, hydrating oils that combat that as well. Neutrality and adaptation is what we want from our makeup, right? It almost seems too good to be true that the makeup I genuinely love the look of is actually nourishing and caring for my skin while I wear it. Its gentle, botanical profile ensures no irritations (perfect for you ladies with sensitive skin) and the certified organic ingredients provide your skin with the purest care and nourishment that you could ask for. Here at Lets Be Natural we care a great deal about our customers and love to hear your feedback. If you’ve tapped into the wonders of INIKA and would like to spread the love to those just starting their natural skin care and cosmetics journey then please stop and share your thoughts.



Byford, J., Shaw, L., Drew, M., Pope, G., Sauer, M., & Darbre, P. (2002). Oestrogenic activity of parabens in MCF7 human breast cancer cells. J Steroid Biochem Mol Biol, 80, 49–60.

Chou, Y., Huang, P., Lee, C., Wu, M., & Lin, S. (2009). Phthalate exposure in girls during early puberty. J Pediatr Endocrinol Metab, 22, 69–77.

Hsieh, T.-H., Tsai, C.-F., Hsu, C.-Y., Kuo, P.-L., Lee, J.-N., Chai, C.-Y., … Tsai, E.-M. (2012). Phthalates induce proliferation and invasiveness of estrogen receptor-negative breast cancer through the AhR/HDAC6/c-Myc signaling pathway. FASEB Journal, 26(2), 778–787.

Audrey Hampton. Retrieved from https://www.organicconsumers.org/old_articles/bodycare/toxic_cosmetics.php